Financial Adviser? Register now

  • A unique comparison site available exclusively to clients of financial intermediaries
  • Your own insurance comparison site plus other services
  • No advice / no compliance issues – site handles all transactions
  • Complementary not competing products & services
  • Driven by client needs not just price
  • Perfect for independent financial advisers or financial intermediaries
  • Register on line now

Increase Revenues

  • You can offer What Compare to clients at no cost
  • Earn introductory fees from every product sale
  • New revenue from new products
  • Increased product penetration and greater client value
  • Passive revenue streams from introduced business
  • Product lifetime revenue
  • Attract the online consumer by broadening your online client proposition
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Enhance your Client Proposition

  • Register your clients simply and free
  • Exclusive client access controlled by you
  • Add value to your client services
  • A true comparison model driven by individual clients needs not just price
  • Ease and accessibility to a true comparison of trusted brands
  • Clients build their own products to suit their individual needs
  • Service is designed to Treat Customers Fairly
  • Personalised marketing and client communications
  • Stronger client relationship and retention

'But I don't do General Insurance!'

We understand why… As an independent financial adviser or financial intermediary you have been focussed on providing clients with personal mortgage and financial advice services and this has kept you busy leaving little time to offer a general insurance service to clients.

Meanwhile the price comparison websites have been targeting your clients with everything you offer. Isn’t it about time you fought back and had your own insurance comparison service?

With What Compare you can! What Compare is a general insurance comparison site with a difference – it’s designed for you to offer to your clients which means you can enhance your services, earn new revenue from introductory fees and ensure that you offer everything if not something more than the current price comparison sites.

Remember that more than 40% of the UK population use comparison sites and that figure is only growing. Don’t miss out on the online consumer!


Exclusive access to financial intermediaries & financial advisers

What Compare is only accessible to clients via independent financial advisers or financial intermediaries and only offers complementary products - we do not cross sell.

Register as an Adviser

Ready to register? Simply complete our online form and we will send your login details via email. You are then ready to offer What Compare to your clients.


Need more information?

Why not visit our main What Compare site where everything is explained for both advisers and clients. Watch our videos and see how it all works.

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Have a question?

Still not sure? No problem, why not get in touch and ask us your question. Contact us by email or give us a call.


This website

This website is for Professional Intermediaries only and is not for use by the general public. What Compare comparison service is brought to you by What-Insure Ltd, powered by Comparison Creator Ltd.
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What Group Limited
Apollo House
Eboracum Way
YO31 7RE
Telephone +44 (0)1904 428 736